Originators. Innovators. Leaders.

Because we created the automotive video industry, we're specialists in it. Our app-based smart video and image solutions improve the customer's digital journey by creating a transparent and easy car buying and owning experience. It's smart video for smarter retailing.


CitNOW Workshop in use

Alex demonstrates how effective a personal video presentation can be. He starts with a clear introduction of himself and the dealership. He also keeps the customer informed, explaining what is happening at all times. He avoids the use of jargon. Where he does say 'VHC', he follows up with 'complimentary vehicle health check'. Brake discs and pads are common points of discussion. Alex has taken the time to take the wheel off so he can show the brake pad and the consequence of not having them replaced. He uses the same technique with an illegal tyre. Using a tyre depth gauge he clearly demonstrates why the tyre must be replaced today. Finally, he finishes with a clear call to action.

CitNOW Workshop Case Study

Ian Phythian is the Aftersales Director at L&L Automotive; a 3 dealer Mercedes-Benz Group. They've used CitNOW for over a year and created over 3,000 videos. Ian was keen to provide a transparent processand CitNOW was initially tested with one team, three technicians and one Service Team Manager. After several weeks, other teams were asking to use it. Customer feedback was also really positive. CitNOW has helped with the selling process because it builds trust. This has resulted in follow-up (amber) work increasing by 15%. Ian regularly sees videos being watched many times & customers are keen to share their experience with friends.

CitNOW Sales in use

Lee's video is about 6 minutes long and a perfect presentation of a nearly new vehicle. All good presentations start with a personal introduction and the vehicle parked correctly. He takes his time, providing an in-depth condition report. He refers to the customer's needs, previously discovered on the telephone. When Lee opens the boot, we appreciate the size because of the luggage that he has used. Inside the vehicle, the description is thorough, including an odometer reading. Finally, he finishes with a clear call to action.

CitNOW Sales Case Study

When Simon Volans, Brand Manager at Stourbridge Volkswagen in the UK started using CitNOW the impact was immediate. At first CitNOW was used for new car deliveries. This soon spread to enquiries, prospecting and appointment confirmation. Customer satisfaction scores have risen and the sales team's performance has improved. Customers have more confidence when visiting. They know who to look for and they have already seen the vehicle they are likely to buy. Simon's investment has more than paid for itself.